| Titel | Quit Cable |
| Agentur | BBDO New York |
| Kampagne | More For Your Thing |
| Werbende | AT&T Inc. |
| Marke | AT&T |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 10 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Story | The campaign targets current cable TV subscribers and encourages them to “quit cable” and switch to DirecTV. Multiple executions in the campaign focus on the advantages of switching to DirecTV, such as more live sports in 4K. It’s all part of the “More for your thing” brand platform launched by AT&T earlier this year. The new work was directed by Taiki Waititi, the hot New Zealand director who recently helmed the last installment of the Thor Marvel comic series. The advertising will run through the end of the year. The work was created by BBDO out of its newly established LA-based operation. The media agency is Hearts & Science. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Chief Creative Officer | David Lubars |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Group Executive Producer | Diane Hill |
| Geschäftsführer | Doug Walker |
| Cutter | Damion Clayton |
| Executive Creative Director | Frank Dattalo |
| Filmproduzent/Produzent | Angela Narloch |
| Executive Producer | Angela Narloch |
| Creative Director | David Cuccinello |
| Creative Director | David Cuccinello |
| Telecine Artist | Dave Hussey |
| Executive Creative Director | Matt MacDonald |
| Conform Artists | Justin Blaustein |
| Creative Director | David Povill |
| Creative Director | David Povill |
| Music, Sound Design / Audio Finishing | Barking Owl |
| Senior Director | Stacia Parseghian |
| Senior Directors | Stacia Parseghian |
| Etatdirektor | Heather Livengood |
| Filmproduzent/Produzent | Denice Hutton |
| Leiter Strategie | Crystal Rix |
| Executive Producer | Rana Martin |
| Filmproduzent/Produzent | Ashley Benton |
| Conform Artists | Cathy Shaw |
| Assistenzredakteur | Mike Spagnoli |
| Texter | Junior Copywriter |
| Komponist | Morgan Johnson |
| Direktor Fotografie | Ben Kitchens |
| Filmproduzent/Produzent | Natasha Uppal |
| Executive Producer | Sue Crain |
| Texter | Elaine Kelch |
| Art Director | Jono Moore |
| Filmproduzent/Produzent | Victoria Wills |
| Etatdirektor | Andrea Bass |
| Assistant Account Director | Leah Pozin |
| Assistant Account Executive | Leah Pozin |
| Group Executive Producer | Julie Colins |
| Integrated Strategy | Kayla Green |
| Senior Directors | David McKenzie |
| Client Services Manager | Jennifer Kohler |
| Regisseur | Stephan Malik |
| Herstellungsleiter | Leonard Walsh |
| Filmproduzent/Produzent | Rebecca Park |
| Redaktionsbüro | Rock Paper Scissors |
| Filmübertragung | Company 3 |
| Post / Graphics | Brand New School |
| Produktionsfirma | Primary Elements |
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