Patrick Nugent
Producteur exécutif at A52 Visual Effects, Santa Monica
Shanghai, China
Titel Bodega Cat
Agentur
Kampagne New York Lottery - Bodega Cat
Werbende New York Lottery
Marke New York Lottery
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 11
Geschäftsbereich Lotterie & Glücksspiele
Philosophie During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays. The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers. UM (media) and Momentum (Retail POS) were also involved in the campaign.
Medientyp Interaktiv
Länge
Soundtrack How Sweet It Is
Produktionsfirma
VFX
North American Chief Creative Officer Sean
McCann New York Chief Creative Officer
McCann New York Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Writer
Creative Director
Art Director
Leitender Produktionsverantwortlicher
VP Producer
SVP Executive Music Producer
Music Producer
Music Business Affairs Manager
Business-Manager
Executive Account Director
VP Account Director
Account Supervisor
Assistant Account Executive
VP Strategy Director
Director
Producer
Executive Producer
Director of Photography
Redaktion
Editor
Assistenzredakteur
Executive Producer
Producer
VFX Supervisor
CG Lead
2D VFX Artist
2D VFX Artist
2D VFX Artist
2D VFX Artist
2D VFX Artist
2D VFX Assistant
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Producer
Produktionkoordinator
Executive Producer
Executive Producer
Managing Director
Managing Director
Artist
Audio
Audioingenieur
Filmübertragung
Kolorist

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