Titel | #LikeAGirl |
Agentur | Leo Burnett Toronto |
Kampagne | #LikeAGirl |
Werbende | Procter & Gamble |
Marke | Always |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 |
Geschäftsbereich | Gegen ethnische Diskriminierung |
Story | Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing. |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Judy John |
Creative Director | Judy John |
Creative Director | Becky Swanson |
Creative Director | Milos Obradovic |
Texter | AJ Hassan |
Texter | Angel Capobianco |
Art Director | Hmi Hmi Gibbs |
Art Director | Nick Bygraves |
Agency Producer | Adine Becker |
Regisseur | Lauren Greenfield |
Produktionsfirma | Chelsea Pictures |
Cutter | Kathryn Hempel |
Redaktionsbüro | Cutters |
Brand Planner | Karuna Rawal |
Brand Planner | Anna Coscia |
Brand Planner | Rachel Darville |
Account Lead | Annette Sally |
Kundenbetreuer | Heidi Philip |
Kundenbetreuer | Gaia Gilardini |
Kundenbetreuer | Sandy Kolkey |
Kundenbetreuer | Lisa Bamber |
Kundenbetreuer | Susan Lulich |
Kundenbetreuer | Shaina Holts |
Kundenbetreuer | Matteo Carcassola |
Participation Director | Jake Bruene |
Medienagentur | SMG - Showtime Marketing Group, LLC. |
PR Agency | MSL Group |
Digital Planner | Laura Jones |