Sara Uhelski
Texter at Eleven, Inc.
San Francisco, Vereinigte Staaten von Amerika
TitelThe Call
Agentur
Kampagne The Call
Werbende Empow'Her
Marke Empow'Her
PostedJuli 2020
Geschäftsbereich Karitative, Ehrenamtliche Organisationen
Philosophie Although the disheartening data around unconscious bias is out there - black people are 34% less likely to be prescribed proper pain medicine for conditions such as abdominal pain, black women die at 3-4 times the rate of white women during childbirth, are 22% more likely to die from heart disease, and 71% more likely to die from cervical cancer - it's still really hard for people to believe it. So the idea is simple: prove in a live experiment that unconscious bias is a sad reality and leads to poor healthcare outcomes.
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