Jennifer Sofio Hall
Geschäftsführer at Elastic TV
Shanghai, China
TitelHappiness is the same breakfast
Agentur
Kampagne Routine Republic
Werbende Taco Bell
Marke Taco Bell
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 3
Geschäftsbereich Gastätte & Schnellgaststätte
Slogan the next generation of breakfast
Story Egg McMuffins aren't just mediocre pastries stuffed with microwaved eggs, bright yellow cheese and ham product. They are a form of tyranny.That, at least, is the upshot of "Routine Republic," a riveting and surreal new Taco Bell campaign from Deutsch. A year after the agency cheekily hired a bunch of guys named Ronald McDonald to celebrate the Mexican-themed fast-food chain's first foray into breakfast, the shots at the Golden Arches are barely masked. 
Philosophie In the three-minute centerpiece ad below, McDonald's affable but intrinsically creepy mascot is reimagined as a sunken-eyed Stalinist clown (though perhaps bearing closer resemblance to Mao). He rules over a small army of look-alikes and an oppressed proletariat in a decrepit, cloistered city with a beefy security apparatus. Run-of-the-mill breakfast sandwiches are his preferred method of subjugation.
Taco Bell, meanwhile—aided by "Blitzkrieg Bop," the universal theme song of teenage rebels in the late '70s (so perhaps an appropriate foil for a geopolitically themed bogeyman and/or Bond villain of roughly the same generation)—is the champion of non-conformists, who simply want hexagonal, instead of circular, breakfast foods.
 The spot even delivers the added gut punch of twisting McD's promise of happiness (on which the burger chain's advertising loves to harp) into a nefarious lie—a drab, gray, industrial (read: overprocessed) landscape (because those A.M. Crunch Wraps are surely only made with the freshest of organic, local ingredients). 
Medientyp Presse & Publikationen
Mehr Informationen routinerepublic.com
Spezialeffekte
Kolorist
Motion Design Director
Director of Integrated Production
Cutter
Executive Producer
Geschäftsführender Teilhaber
Design Director
Art Director
Flame Artist
Illustrator
Routine Rules Poster
Executive Creative Director
Senior Copywriter
Group Account Director
Director of Integrated Business Affairs
Senior Business Affairs Manager
CEO North America
President Los Angeles
Direktor Fotografie
Chief Digital Officer
Regisseur
Produzent
Flame Artist
Creative Director
Music Director
Account Supervisor
Flame Artist
Group Creative Director
VP/Group Creative Director
Chief Creative Officer
Senior Art Director
EP / Producer
Executive Producer
Flame Artist
VFX Supervisor/Lead Flame Artist
Produktionsleitung
Roto
CG Artist
CG Artist
Executive Producer
Executive Creative Director
Creative Director
Executive Producer
Brand Experience
Chief Marketing Officer
Brand Creative Director
VP
Director of Advertising
Manager
Food Consultant
Creative Director
Executive Producer
Produzent
Associate Music Producer
Designer
Etatdirektor
Account Executive
Leiter Strategie
Group Planning Director
Group Planning Director
Senior Account Planner
Associate Business Traffic Manager
Senior Broadcast Traffic Manager
Geschäftsführer
Partner
Produktionsleitung
Assistenzredakteur
President/Managing Partner
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Flame Artist
Head of 3D
CG Supervisor
CG Artist
CG Artists
CG Artist
CG Artist
CG Artist
CG Tracking
CG Tracking
CG Tracking
Image Design
Animation
Image Design
Image Design
Image Design
Produktionsleitung
Executive Producer
Produzent
Executive Producer
Motion Design
Mixer
Produzent
Agent
Other

An diesem Projekt beteiligte Leute

Ähnliche Werbungen

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's