MTV Staying Alive Foundation - "Sext Life"

Y&R New York

Y&R New York New York, Vereinigte Staaten von Amerika

Awards

14624

Marke: MTV Staying Alive Foundation
Länder: Vereinigte Staaten von Amerika

Werbende: MTV

Titel	Sext Life
Agentur	Y&R New York
Kampagne	Save Sexting
Werbende	MTV
Marke	MTV Staying Alive Foundation
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 12
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	In a bid to generate conversation and awareness in the fight against HIV and AIDS this World AIDS Day (1 December), the MTV Staying Alive Foundation and Y&R New York have teamed up to create “Sext Life”, a tongue in cheek, faux-raunchy short film that brings sexting emojis to life in situations that would be X-rated – if they weren’t being acted out by giant emojis. In the 30-second spot, life-sized versions of the most common sexting emoji pairs – banana and donut, eggplant and peach, pointer finger and OK sign – start making out. The pairs are then joined by a giant wrapped condom, and the tagline: “Make foreplay a threesome. Add a condom.”The “Sext Life” PSA is directed by Oscar-winning film editor Angus Wall and produced by his Elastic/Pecubu Productions. Director of Photography is Jason McCormick and the life-sized emoji costumes were created by Casey Storm. As part of the “safe sexting” campaign, MTV SAF and Snaps have created a SafeSext keyboard featuring various condom emojis, so that teens can have conversations about safe sex in texting’s native language. The SafeSext emoji keyboard is free to download on iOS and Android.
Medientyp	Fernsehen
Länge	30 seconds
Chief Creative Officer	Leslie Sims
Group Creative Director	Nathalie Brown
Stellvertretender Creative Director	Kate Lummus
Filmproduzent/Produzent	Greg Lotus
Produzent Digital	Catherine Patterson
Produzent Digital	Head of Design Studio
Leiter Strategie	Dick deLange
Strategy Director	Mary Mazza
Strategist	Alison Geraghty
Strategist	Ethan Scott
Kundenbetreuer	Ruchi Ruparel
Kundenbetreuer	Tre Jordan
Produktionsfirma	Elastic
Regisseur	Angus Wall
Executive Producer	Jennifer Sofio Hall
Filmproduzent/Produzent	Kelly Christensen
Designer	Lyn Cho
Designer	Erika Bird
Designer	Jon Foresman
Art Director	Leanne Dare
Kostüme	Casey Storm
Redaktionsbüro	Rock Paper Scissors
Cutter	Austyn Daines
Executive Producer	Angela Dorian
Filmproduzent/Produzent	Helena Lee
Musik	Travis+Maude
Executive Producer	Kala Sherman
Creative Director	David Wittman
Komponist	David Wittman
Fotograf	Olivia Bee
Developer	Snap