Steve Picano
Kolorist at Golden Wolf
New York, Vereinigte Staaten von Amerika
TitelRussell Westbrook
Agentur
Kampagne 2015 March Madness Animated, Baby!
Werbende NBA
Marke NBA
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Sportmannschaft, Sportereignisse
Slogan The Dance Never Ends
Story The NBA is putting a whole new spin on throwback jerseys.The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.
 
Philosophie  Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. 
It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues.
The spots don't show the pros giving up wads of cash as they return to the NCAA, though. 
Medientyp Fernsehen
Länge
Conform
Post-Produktion
Color Grade (Animation)
Audio Post
Chief Executive Officer (CEO)
Chief Creative Officer
Leiter Strategie
Executive Creative Director
Senior Creative
Senior Creative
Senior Creative
Head of Brand Strategy
Strategist
Strategist
Director of Broadcast Production
Executive Producer
Associate Producer
Business Affairs Manager
Senior Vice President, Group Account Director
Account Executive
Senior Project Manager
Produktionsfirma
Produktionsfirma
Executive Producer
Produzent
Creative Director
Produzent
Produktionsassistant
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Roto / Prep
Design
Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Image Design
Cutter
Assistenzredakteur
Geschäftsführender Teilhaber
Senior Producer
Color Grade (NBA footage)
Kolorist
Produzent
Assistant Colorist
Kolorist
Engineers (Mix)
Engineers (Mix)
Studio Director
Mix Assistant
Voiceovers
Music Sound Design
Composer
Executive Producer
Executive Producer

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