Marie Curie - "Whatever You Call It, We Should All Talk About It"

Saatchi & Saatchi

Saatchi & Saatchi London, Großbritannien

6380

Titel	Whatever You Call It, We Should All Talk About It
Agentur	Saatchi & Saatchi
Kampagne	Whatever you call it
Werbende	Marie Curie
Marke	Marie Curie
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 11
Geschäftsbereich	Informations-/Hilfevereinigung über der Krankheit
Philosophie	Saatchi & Saatchi London has produced a new campaign for the charity Marie Curie which aims to highlight the way people avoid talking about death and dying by using euphemisms and encourage more people to start a conversation. Most people aren’t comfortable thinking or talking about dying, and the new campaign, ‘Whatever you call it’ uses a series of animations that highlight the many euphemisms (such as Kick the bucket, Pop your clogs and Meet your maker) people use instead of talking about death.
Medientyp	Interaktiv
Länge	30 seconds
Tonproduktion	Factory Studios
Audio-Postproduktion	Finger Music
Business Affairs	Adrian Ash
Werbeleiter	Meredith Niles
Texter	Ryan Price
Texter	Sarah Heavens
Executive Creative Director	Dan Treichel
Chief Creative Officer	Guillermo Vega
Art Director	Maria Suarez-Inclan
Strategieplaner	Richard Huntington
CSU Director	Rui Ferreira
Account Management Team	Laura Battersby
Account Management Team	Cassie Allen
Account Management Team	Marie Deery
Designer	Nathan Crawford
Medienagentur	Opticomm
Medienplaner	Nicky Legg
Produktionsfirma	Moth Animation
Sound Engineer	Mark Hills
Komponist	Craig Brown