Polestar 2 - "Goodbye combustion engine"

ACNE

ACNE London, Großbritannien

8687

Marke: Polestar 2
Länder: Schweden

Werbende: Polestar

Titel	Goodbye combustion engine
Agentur	ACNE
Kampagne	Goodbye combustion engine
Werbende	Polestar
Marke	Polestar 2
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 12
Geschäftsbereich	Mittelklassewagen
Slogan	Goodbye Normal
Story	As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years.
Philosophie	With the campaign, Acne and Polestar wanted to move away from stereotypical car advertising. Instead, they’re doing away with conventions they see as harmful and outdated to help create a better industry, one free from stereotypes, combustion engines, regular car keys (Polestar 2 doesn’t have one), and so on.
Ergebnis	As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years.
Medientyp	Zeitungsanzeige
Executive Creative Director	Johan Bello
Etatdirektor	Niclas Bergström
Kundenbetreuer	Daniella Dzijan
Creative Lead	David Aronson
Craft Lead	David Hammarström
Art Director	Matilda Blomquist
Art Director	Chris Hagberg
Texter	Rebecka Ståhl
Texter	Joakim Lingström
Final Art Work	Patrick Gullbert
Final Art Work	Henrik Åkerberg
Strategieplaner	Matthew hearle
planner	Kristina Båth
Head of Marketing, Nordics	Nils Rylén