Titel | 1914 |
Agentur | AMV BBDO |
Kampagne | Christmas is for Sharing |
Werbende | Sainsbury's |
Marke | Sainsbury's |
Posted | November 2014 |
Geschäftsbereich | Kaufhäuser, Supermärkte |
Problem | This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. Description This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. |
Medientyp | Internet-Film |
Länge | |
Medienagentur | PHD UK |
Produktionsfirma | Rattling Stick |
Redaktionsbüro | Work |
Musik | Wave Studios |
Ton | Wave Studios |
Produktionsfirma | Good Oil |
Audio-Postproduktion | Woodwork music |
Post-Produktion | The Mill London |
Creative Director | Michael Durban |
Creative Director | Tony Strong |
Art Director | Tim Riley |
Executive Creative Director | Alex Grieve |
Executive Creative Director | Adrian Rossi |
Agency Producer | Rebecca Scharf |
Filmproduzent/Produzent | Sally Humphries |
Regisseur | Ringan Ledwidge |
Direktor Fotografie | Alwin Kuchler |
Kameramann | Alwin Kuchler |
Cutter | Rich Orrick |
Ton | Aaron Reynolds |
Texter | Tim Riley |