Beats by Dre - "LeBron James in Re-Established 2014"

R/GA

R/GA Los Angeles, Vereinigte Staaten von Amerika

Awards

17595

Marke: Beats by Dre
Länder: Vereinigte Staaten von Amerika

Werbende: Beats Electronics LLC.

Titel	LeBron James in Re-Established 2014
Agentur	R/GA
Kampagne	Re-Established 2014
Werbende	Beats Electronics LLC.
Marke	Beats by Dre
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 10
Produkt	Powerbeats2 Wireless
Geschäftsbereich	TV, HiFi, Video
Story	The words “Akron Est. 1984” are inked on LeBron James’ body. Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career. This offseason, with Powerbeats2 Wireless, LeBron has re-established his body through intense training. He’s also re-established his legacy and connections to the community in Akron. Powerbeats2 Wireless combines the emotion of Beats and the power of wireless to allow athletes to be free to test their limits and play as hard as they can. Uncover the stories that made LeBron James here: http://beats.is/LeBronPlaylist Shop Beats by Dre Powerbeats2 Wireless Earphones here: http://www.Powerbeats2Wireless.com Track: Take Me to Church by Hozier iTunes: http://beats.is/iHozierBeats Music: http://beats.is/bmHozier
Medientyp	Fernsehen
Länge	153 seconds
CMO, Head of Global Marketing, Beats By Dre	Omar Johnson
Vp, Global Marketing, Beats By Dre	Jason White
Brand Marketing Director, Beats By Dre	Kevin O'Connor
Director of Advertising, Beats By Dre	Diallo Marvel
Executive Producer, Beats By Dre	Kerli Teo
Producer, Beats By Dre	Ana Julfayan
Post Production Producer, Beats By Dre	Cindy Chapman
Creative Director	William Esparza
Creative Director	Zach Hilder
Stellvertretender Creative Director	Lauren Smith
Group Creative Director	James Stephens
Account Supervisor	Marco Koenig
Produktionsfirma	The Sword Fight
Redaktionsbüro	Spot Welders
Art Director	Rance Randle
Texter	Kervins Chauvet
Cutter	Leo Scott
Produzent Post-Produktion	Carolina Sanborn