Titel | The Face of Litter |
Agentur | Ogilvy Hong Kong |
Kampagne | The Face of Litter |
Werbende | Hong Kong CleanUp |
Marke | Hong Kong CleanUp |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 4 |
Geschäftsbereich | Umwelt & Ökologie |
Story | Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org |
Medientyp | Case Study |
Länge | |
Chief Creative Officer | Reed Collins |
Executive Creative Director | Rafael Guida |
Creative Director | Jim Fong |
Head of Creative Technology | Craig Mason |
Kaufmännischer Geschäftsführer | Viko Wong |
Head of TV, Hogarth | Mikyung Kim |
Texter | Momoko Yiu Senior |
Art Director | Joseph Wong |
Produzent | Carey Pearson |