| Titel | The Face of Litter |
| Agentur | Ogilvy Hong Kong |
| Kampagne | The Face of Litter |
| Werbende | Hong Kong CleanUp |
| Marke | Hong Kong CleanUp |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 4 |
| Geschäftsbereich | Umwelt & Ökologie |
| Story | Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Reed Collins |
| Executive Creative Director | Rafael Guida |
| Creative Director | Jim Fong |
| Head of Creative Technology | Craig Mason |
| Kaufmännischer Geschäftsführer | Viko Wong |
| Head of TV, Hogarth | Mikyung Kim |
| Texter | Momoko Yiu Senior |
| Art Director | Joseph Wong |
| Produzent | Carey Pearson |
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