GSK Consumer Healthcare - "Fearless Kota"

FCB India

FCB India Mumbai, Indien

3629

Titel	Fearless Kota
Agentur	FCB India
Kampagne	Fearless Kota
Werbende	GSK Consumer Healthcare
Marke	GSK Consumer Healthcare
Datum der ersten Ausstrahlung/Veröffentlichung	2018
Geschäftsbereich	Gesundheits- und Pharmazeutische Produkte
Story	Kota is the biggest hub of the coaching centers for India's toughest entrance examinations. Every year, over 1.5 lakh students arrive in Kota, leaving their homes, in the hope that with expert guidance and sustained hard work they will be able to crack these exams. With heavy financial investments and pain of leaving family behind, children find themselves in a stressful environment where there is competition all around and getting a good rank is all that matters in the world. This stress leads to phobia of exams, fear of failure and ultimately depression. In some cases, it forces children to take extreme measures to end their lives. Over the years, the toll of students committing suicide has been on the increase. To do well in the exams, students must study in a stress-free environment without the fear of failure. This enables them to face the exams fearlessly.
Medientyp	Fernsehen & Kino
Länge	128 seconds
Kreativpartner	Fred Levron
Chief Creative Officer	Swati Bhattacharya
Direktor Digitale Kreation	Gayatri Sriram
Senior Brand Manager	vihakha Khattri
Creative Director	Abhijeet Ray