Fred Levron
Global CCO at ---
New York, Vereinigte Staaten von Amerika
TitelTimes Out & Proud
BriefOn September 6, 2018, the Supreme Court of India scrapped section 377. Even though the law had been struck down, LGBTQ individuals had to face widespread societal prejudice. They remained, for the most part, invisible.On the International Day Against Homophobia, Transphobia and Biphobia, The Times of India launched ‘Times Out & Proud Classifieds’, a section where the LGBTQ community could come out, speak-up and be seen.Members of the LGBTQ community could now look for employment, accommodation, a life partner. They could celebrate their birthdays and anniversaries and assimilate into mainstream society.The campaign film portrays the story of people from the LGBTQ community, offering a sneak-peak into their lives as they pour their heart out through the Classifieds columns. The campaign features a series of initiatives across print, digital, TV, radio and on-ground, aiming to integrate the community into society.
Agentur
Kampagne Out & Proud
Werbende The Times of India
Marke The Times of India
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 5
Geschäftsbereich Medien, Verlagswesen & Produktion
Slogan Latest campaign for The Times of India by FCB India
Story The Times of India (TOI), India’s iconic media house in collaboration with FCB Ulka, launched the initiative “Times Out & Proud” for the LGBTQ community in India. The campaign is aimed to empower the members of the LGBTQ community to live a dignified life with acceptance and pride. With this campaign, TOI hopes to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population.
Medientyp Internet-Film
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Produktionsfirma Native Films
Worldwide Creative Partner
Chief Creative Officer
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Stellvertretender Creative Director
Executive Creative Director
Brand Manager
Group Head - Art
National Creative Head
Stellvertretender Creative Director
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