Partner & Executive Creative Director
at
Mischief
Greater New York City Area, Vereinigte Staaten von Amerika
| Titel | Tomorrow's News |
| Brief | Most people hear about gun violence on the news, when the incident is over. The online film “Tomorrow’s News" is a fictitious news report about a shooting that will happen the next day Witnesses, first responders and people who know the shooter all speak about the tragedy in the future tense. "We'll say we never saw it coming," concludes the reporter. But the secret to preventing gun violence is spotting early signs of trouble. As the endline says: “You can stop tomorrow’s shootings when you know the warning signs today." |
| Agentur | BBDO New York |
| Kampagne | Tomorrow's News |
| Werbende | Sandy Hook Promise |
| Marke | Sandy Hook Promise |
| Posted | November 2018 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | When people think about gun violence, they often think about it in terms of an act that has already happened - one that they heard about on the news. So we wanted to take that device of the news and use it to instead tell a story about a shooting that hadn’t happened yet, but can be preventable when you know the signs.So we created the online film called “Tomorrow’s News”. It shows a fictitious news report about a shooting expected to happen tomorrow. In the film, witnesses along with first responders and acquaintances of the shooter speak about the tragedy in the future tense. At the end, we sign off with the idea that “You can stop tomorrow’s shootings when you know the warning signs today”. |
| Medientyp | Internet-Film |
| Etat-Planer | Ben Bass |
| Agency Producer | Molly Ross |
| Agency Executive Producer | Julian Katz |
| Creative Director | Peter Alsante |
| Texter | Tom Kraemer |
| Etat-Planer | Michael Schonfeld |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Stellvertretender Creative Director | Bianca Guimaraes |
| Etatdirektor | Lindsey Cash |
| Etatdirektor | Cailin Gibbons |
| Produktionsfirma | Smuggler |
| Regisseur | Henry-Alex Rubin |
| Herstellungsleiter | Cat Restepo |
| Executive Producer | Patrick Milling-Smith |
| Executive Producer | Brian Carmody |
| Executive Producer | Drew Santarsiero |
| Direktor Fotografie | Nathan Wilson |
| Redaktionsbüro | Work Editorial Inc |
| Cutter | Ben Jordan |
| Assistenzredakteur | Winter Brihn |
| Post-Produktion | Blacksmith NY |
| Grad | Company 3 |
| Kolorist | Tim Masick |
| Audio-Postproduktion | Heard City |
| Mixer | Eric Warzecha |
| Produzent Ton | Andrea Lewis |
| Produzent Ton | Sasha Awn |
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