Bianca Guimaraes
Partner & Executive Creative Director at Mischief
Greater New York City Area, Vereinigte Staaten von Amerika
TitelMENstruation
Agentur
Kampagne MENstruation
Werbende Thinx
Marke Thinx
PostedOktober 2019
Geschäftsbereich Damenhygiene
Story For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV.
Medientyp Internet-Film
Länge
VP Creative Director
VP Creative Director
ACD
ACD
Worldwide Chief Creative Officer
Regional Chief Creative Officer
Executive Producer
Executive Producer
Produzent
Director of Content
Music Producer
Business-Manager
Produktionsleitung
Account Director, Social Media
Account Executive
Leiter Strategie
SVP Global Brand Management
SVP Global Brand Management
Data Strategy Director
Partner Managing Director
Kreation / Art Direction
DOP Assistant
Executive Producer
Produktionsleitung
Head of TV
Herstellungsleiter
Redaktion
Executive Producer / Managing Director
Produzent
Cutter
Cutter
Asst. Editor
Sounddesigner
Audioingenieur
Kolorist
Produzent
Produzent
Produzent
VFX-Künstler
VFX-Künstler
VFX-Künstler
VFX-Künstler
VFX-Künstler
VFX-Künstler
VFX-Künstler

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