Dimitri Karakatsanis
Direktor Fotografie at Caviar Paris
Amsterdam, Niederlande
TitelDoors
BriefJune 24th 2018 was a historical date: from this day on, women in the Kingdom of Saudi Arabia were finally be allowed to obtain their driver’s license and drive cars. Together with Audi, we wanted to celebrate this date. Congratulate all new female drivers on even another step to live their role within the society with more independence. And welcome them to the driver’s seat.The film „Doors“ stages these new possibilities in a charming way: we see a married modern Saudi couple and experience how this new equal role applies in everyday life. In a respectful, charming and subtle way, the roles are turned around – and our female protagonist opens the passenger’s door for her husband. Then she enjoys her new freedom and speeds off in an Audi. And on to future explorations.
Agentur
Kampagne Sometimes history is written. This time, it is driven.
Werbende Audi
Marke Audi
Datum der ersten Ausstrahlung/Veröffentlichung 2018 / 6
Geschäftsbereich Kraftfahrzeuge
Slogan Audi welcomes the women of Saudi Arabia to the driver's seat
Story The women of the Kingdom of Saudi Arabia are now allowed to drive themselves – and take even another step to live their role within the society with more independence. The film „Doors“stages these new possibilities in a charming way: we see a married modern Saudi couple and experience how this new equal role applies in everyday life.
Problem June 24th 2018 is a historical date: from this day on, women in the Kingdom of Saudi Arabia will be allowed to obtain their driver’s license and drive cars
Medientyp Fernsehen
Länge
Produktionsfirma
Werbeleiter
Chief Marketing Officer (CMO)
Projektmanager
Projektmanager
Art Director
Art Director
Texter
Texter
Etatdirektor
Agency Producer
Regisseur
Kameramann
Post-Produktion
Musik
Direktor Kreation

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