| Titel | Knickers |
| Titel (Originalsprache) | La culotte |
| Agentur | BRAND STATION |
| Kampagne | That awkward moment / That amazing moment |
| Werbende | Princesse Tam-Tam |
| Marke | PRINCESSE tam.tam |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 4 |
| Produkt | Collection Maryline |
| Produkt (Originalsprache) | Maryline collection |
| Geschäftsbereich | Kleidung |
| Slogan | Let Maryline sparkle your days |
| Slogan (Originalsprache) | Et si vous ré-enchantiez votre quotidien avec Maryline... |
| Philosophie | We wanted to hightlight all the awkward moments that women live in their whole life and make the PRINCESSE tam.tam's Maryline collection the key for a better life, without all these problems |
| Ergebnis | To date (April 17th) - 40 600 000 reach through 2 trendings topics on twitter - 19 000 de tweets generated - 500 000 views on the video |
| Medientyp | Internet-Film |
| Länge | |
| Creative Director | Loïc Chauveau |
| Art Director | Priscille Amunzatéguy |
| Texter | Pauline Bertiaux |
Mehr Projekte
ALLE SEHENMascara
- MARKE:
- PRINCESSE tam.tam
- AGENTUR:
- BRAND STATION
Bun
- MARKE:
- PRINCESSE tam.tam
- AGENTUR:
- BRAND STATION