Activation Producer
at
Good People Films
Kansas City, Vereinigte Staaten von Amerika
| Titel | The Ramp Lesson |
| Agentur | VMLY&R Kansas City |
| Kampagne | The Ramp Lesson |
| Werbende | Driver's School Argentina |
| Marke | Driver's School |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 3 |
| Geschäftsbereich | Fahrschulen |
| Story | In Buenos Aires, Argentina, not everyone respects the ramps for the disabled. As one of the most important Driving Schools we decided to do something about it. We identified streets that registered more of these parking violations. We waited until cars parked blocking the ramps and when the owners left their cars: Juan María Nimo, an athlete with different capacities and ex motocross champion, jumped over those cars with his wheelchair. Once Juan María made the jumps we left the vehicles owners a sticker with a QR code stuck on the door. While scanning the code they got surprised to see what we have done over their car and could learn the message of the campaign: Respect the ramps. Driver’s School. |
| Medientyp | Versandhauswerbung |
| Länge | |
| Chief Creative Officer | Nacho Coste |
| Executive Creative Director | Pancho Esposito |
| Creative Director | Franco Echevarría |
| Texter | Cheko Jovanovich |
| Texter | Juan Manuel Fombella |
| Art Director | Juan Sebastián Lagos Avellaart |
| Art Director | Juan Marino |
| Art Director | Mariano Lampacrescia |
| Art Director | Ezequiel Miguelón |
| Produktionsfirma | SAKE |
| Executive Producer | Pedro Saleh |
| Integrated Project Lead | Diego Mc Loughlin |
| Online Chief Producer | Fernanda Molas |
| Online Producer | Esteban Budassi |
| Director (Palermo Films) | Tomás Coste |
| Direktor Fotografie | Martín Catz |
| Post Production Company | Zoom Desarrollos Digitales |
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