Titel | Materna - tips for moms to be |
Agentur | J. Walter Thompson Israel |
Kampagne | TIPS FOR MOMS TO BE |
Werbende | Materna |
Marke | Materna |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 5 |
Geschäftsbereich | Babynahrung |
Story | Materna is the leading brand for baby food in israel. Materna's new bilboard integrates a huge digital screen inside a sign. the screen connects directly to the brand facebook page where mothers can give their best first tips for moms to be. the tip can also be sent directly by sms. |
Medientyp | Interaktive Outdoor Experience |
Länge | |
Creative Director | Assaf Katz |
deputy ceo | Yahav Draizin |
Chief Executive Officer (CEO) | Yoram Dembinsky |
Texter | Noam Krauza |
vp stategy | Shmulik Kitainik |