Titel | Legend |
Agentur | Goodby Silverstein & Partners |
Kampagne | Make everyday legendary |
Werbende | BMW |
Marke | BMW |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 2 |
Geschäftsbereich | Autos |
Slogan | Make everyday legendary |
Story | BMW Legend introduces the "Legend of Ol’ McLanden", a poem read by actor Chris Pine. As the story unfolds, McLanden – the unseen driver – braves the challenges of cityscapes, dockyards, mountains and more, all behind the wheel of the X7. McLanden conquers everyday obstacles, although these hurdles are blown up to mythical proportions, introducing characters such as Roy the Destroyer, Genius and his fiendish lawyer, and Poseidon. |
Medientyp | Fernsehen |
Länge | |
Post-Produktion | MPC LA |
Werbeleiter | Wolfgang Gross |
Werbeleiter | Trudy Hardy |
Werbeleiter | Lisa Judge |
Texter | Andrew Bancroft |
Art Director | Stefan Copiz |
Creative Director | Roger Baran |
Etatdirektor | Theo Abel |
Kundenbetreuer | Olivia Mullen |
Chairman | Jeff Goodby |
Chairman | Rich Silverstein |
Director or Broadcast Traffic | Ruchele Eisenman |
Etatdirektor | Alissa Sheely |
Projektmanager | Kaitlyn Landers |
Strategist | Mackenzie Beer |
Business Affairs Manager | Chrissy Shearer |
Strategy Director | Dong Kim |
Kundenbetreuer | Rebecca Bell |
Executive Producer | Benton Roman |
Regisseur | Dante Ariola |
Direktor Fotografie | Kasper Tuxen |
Filmproduzent/Produzent | Natalie Hill |
Produktionsdesigner | Nigel Phelps |
Executive Producer | Eriks Krumins |
Redaktionsbüro | Work Editorial Inc |
Cutter | Rich Orrick |
Assistenzredakteur | Theo Mercado |
Filmproduzent/Produzent | Jamie Lynn Perritt |
Filmproduzent/Produzent | Brandee Probasco |
Executive Producer | Marlo Baird Telecine |
Kolorist | Mark Gethin |
CG Artists | Bhargavan SP |
CG Artists | Prashanth Paramasivam |
CG Artists | Andreu Lucio |
CG Artists | Arnau Gilabert |
CG Artists | Jinguang Huang |
CG Artists | Andy Sheng |
CG Artists | Nema Safvati |
VFX Coordinator | Justin Rogers-CdeBaca |
Herstellungsleiter | Chris Preston-Barnes Music |
Compositing | Rodrigo Jimenez |
Compositing | Guillaume Weiss |
Compositing | Alexander Kulikov |
LEAD COMPOSITING | Toya Drechsler |
Spezialeffekte | Christian Downes |
Spezialeffekte | CG Lighting |
Produktionsfirma | MJZ |
Chief Creative Officer | Margaret Johnson |