Baptiste Clinet
Executive Creative Director at Herezie
Paris, Frankreich
TitelThe Dove Love Your Curls Emojis
Agentur
Kampagne #loveyourcurls
Werbende Unilever
Marke Dove
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 11
Geschäftsbereich Shampoos & Haarspülungen
Story Have you ever noticed there is no curly hair emoji? Emojis are the new social language, yet, straight hair remains the “one size fits all” hair type for women in the current Unicode emoji keyboard. This leaves curly hair women and girls unable to accurately express themselves when “speaking” in the increasingly common social language of emojis.  Dove Hair wants to create awareness of this under representation and provide a solution.  Introducing... the Dove Love Your Curls Emojis – the first emoji keyboard designed to represent curly hair women and girls everywhere.
The Dove Love Your Curls Emojis will be available in the US for free download in the App Store and on Google Play for use across SMS Text Messaging Programs, email, and more.
Love Your Curls, Emojis! 
Medientyp Anwendungen
Markt Frankreich
Geschäftsführer
Executive Creative Director
Head of Strategic Planning
Creative Director
Creative Director
Art Director
Texter
Assistant Art Director
Global Business Partner
Etatdirektor
Account Supervisor
Strategieplaner
Produzent
Art Buyer

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