| Titel | #NetflixSwap |
| Agentur | Media.Monks Paris |
| Kampagne | #Netflixswap |
| Werbende | Netflix, Inc. |
| Marke | Netflix |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 |
| Geschäftsbereich | Fernseh- & Radioprogramme & Sender |
| Story | Every TV fan has dreamed of stepping into the shoes of their favourite character, becoming the feared Pablo Escobar, the scheming Frank Underwood or the loveable Kimmy Schmidt – if only for a moment. For the very first time, an interactive outdoor campaign by Darewin Paris and Netflix made this possible. Posters featuring popular Netflix Originals stars were set up in high-traffic areas in France’s biggest cities, giving fans a chance to swap faces using the wildly popular Snapchat filter. |
| Medientyp | Case Study |
| Länge | |
| Chief Executive Officer (CEO) | Wale GBADAMOSI-OYEKANMI |
| Executive Creative Director | Baptiste Clinet |
| Stellvertretender Creative Director | Fabienne Fiorucci |
| Stellvertretender Creative Director | Damien Foui |
| Art Director | Jeffrey Corlay |
| Texter | Jeremy Fouilloux |
| Geschäftsführer | Lennie Stern |
| Etatdirektor | Yaël Guetta |
| Kundenbetreuer | Maëva Cousin |
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