Titel | TV Is Making History Again |
Agentur | adam&eveNYC |
Kampagne | TV Is Making History Again |
Werbende | Samsung |
Marke | Samsung QLED 8K |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 5 |
Geschäftsbereich | TV, HiFi, Video |
Philosophie | Samsung has today announced the launch of its global “TV Is Making History Again” campaign to celebrate the newly released QLED 8K TV, created in partnership with adam&eveNYC The “Making History Again” campaign, which first aired on May 15 in the US, draws its story from the Apollo 11 moon landings of 50 years ago. A 60-second TV spot shows how the world gathered together to witness 1969’s historic moment of human achievement on televisions around the world. This is then brought forward to the modern day as we witness those same characters watch this era-defining moment 50 years later, now in stunning resolution and full color, on the new Samsung QLED 8K TV. As part of the campaign, Samsung has partnered with Statement Films and CNN on the “Apollo 11” documentary. This feature film created from newly-discovered, never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into a remarkable 8K film, and premiered at film festivals and in IMAX theaters. As part of the partnership, the :60 spot will also air within CNN’s broadcast premiere of the documentary. |
Medientyp | Fernsehen |
Länge | |
Post-Produktion | The Mill New York |
Audio-Postproduktion | Wave Studios |
Chief Creative Officer | Jesse Coulter |
VP, Marketing | Grace Dolan |
Director of Marketing | Brian Choi |
Marketing Manager | Nicole Murakami |
Chief Creative Officer | Richard Brim |
Executive Creative Director | David Brown |
Agentur | DDB New York |
Executive Creative Director | Daniel Bonder |
Stellvertretender Creative Director | Jordy Molloy |
Stellvertretender Creative Director | Toby Kennedy |
Head of Design | Mitch Horton |
Produktionsleitung | victoria bennett |
Associate Producer | Erica Serio |
Digital Production | Sion Prys |
Group Strategy Director | Stuart Harrison |
Communications Strategy Director | Lindsay Orosco |
Geschäftsführer | James Rowe |
Group Account Director | Lily Waters |
Account Supervisor | Erin Brogan |
Medienagentur | Starcom MediaVest Group |
Produktionsfirma | Pulse Films |
President | Davud Karbassioun |
Produzent | George Saunders |
Regisseur | James Marsh |
Direktor Fotografie | Alwin Kuchler |
Redaktionsbüro | WORK Editorial NY |
Cutter | Neil Smith |
Produzent Post-Produktion | Luis Martins |
VFX Supervisor | Kshitij Khanna |
2D Artist | Krissy Nordella |
Kolorist | Fergus McCall |
Komponist | Benjamin Wallfisch |
Leitung Musik | R 3 D Music |
Musiklizenzen | Global Du Vinage Publishing |
Sounddesigner | Aaron Reynolds |