Titel | Lone stars |
Agentur | Agência3 |
Kampagne | Lone stars |
Werbende | United Nations Women |
Marke | Botafogo |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 5 |
Geschäftsbereich | Menschenrechte |
Story | In Brazil there are over 11 million women who raise their children alone. (Source: IBGE - Brazilian Institute of Geography and Statistics) Most of them are black, low-income women, who live in serious social vulnerability, suffer with discrimination and are underemployed. (Source: UN Women) This family structure is very common in the football world |
Medientyp | Ambient |
Länge | |
Creative Director | Daniel Bonela |
Art Director | Diego Guerhardt |
Texter | Pedro Queiroz |
Texter | Saul Gervásio |
VP Creative Director | Paulo Castro |
Art Assistant | Rafaela Roquette |