| Titel | Break the taboo |
| Agentur | Grey Group Argentina |
| Kampagne | Break The Taboo |
| Werbende | Sociedad Argentina de Urología - SAU |
| Marke | Sociedad Argentina de Urología - SAU |
| Posted | Juli 2018 |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | Prostate cancer is the most common cancer in adult men. Early detection can save lives, but the examination used to detect it is considered a taboo topic; not to mention uncomfortable and invasive. To prove the contrary, a radio spot was recorded in which the test was carried out live on the narrator. At the end of the spot, he invites listeners to discover how inoffensive the test is by watching the video of his experience on the social platforms of the Argentine Society of Urology. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Creative Director | Hernan Kritzer |
| Texter | Rodrigo Raices |
| Agency Producer | Juan Carlos Barrios |
| Art Director | Florencia Loda |
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