Titel | Welcome To The Other Side |
Agentur | DDB Group Aotearoa |
Kampagne | Welcome To The Other Side |
Werbende | Lion Pty Ltd |
Marke | Steinlager |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 10 |
Geschäftsbereich | Bier, Cidre |
Story | New Zealand beer brand, Steinlager has taken the best New Zealand ingredients and combined them with Japanese brewing mastery to make a new beer - Tokyo Dry. To launch Tokyo Dry we followed the ethos of the beer by combining New Zealand ‘ingrediants’ in the form of the world champ NZ hip-hop dance group ‘The Bruddas’ - and the Japanese mastery of origami, bonsai, sushi, pottery, Japanese calligraphy, robotics and neon lighting, to create a film that ran online, on TV and in cinema. In the film The Bruddas dance in various locations around Tokyo. Using Motion Capture and dynamic simulations they change into different CGI avatars as they dance to represent all the different types of Japanese Mastery. |
Medientyp | Fernsehen & Kino |
Länge | |
Markt | Australien |
Produktionsfirma | Good Oil |
Produktionsfirma | Palace Studio |
Produktionsfirma | Young and Shand |
Produktionsfirma | LION |
Chief Creative Officer | Damon Stapleton |
Executive Creative Director | Shane Bradnick |
Creative Director | James Conner |
Creative Director | Christie Cooper |
Agency Executive Producer | Judy Thompson |
Agentur TV-Produzent | Rosie Grayson |
Agency Producer | Andy Robilliard |
Lead Business Partner | Scott Wallace |
Direktor Business Development | Jenny Travers |
Business-Manager | Michael Doolan |
Planning Director | Lucinda Sherborne |
Planning Director | Rupert Price |
Executive Producer | sam long |
Produzent | Llew Griffiths |
Regisseur | Joel Kefali |
Direktor Fotografie | Lachlan Milne |
Online Artist | Mat Ellin |
Offline Editing | Levi Beamish |
Komponist | Cam Ballantyne |
Audioingenieur | Jon Cooper |