Danielantonio Di Palma
Social Media Director at GTC
Rome, Italien
TitelAlfa Romeo Tap Race
Kampagne Alfa Romeo tap Race
Werbende Alfa Romeo
Marke Alfa Romeo
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Luxusklassewagen
Story BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives?
IDEA - For the Italian GP, our Instagram stories became a racing game.
EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi).
Medientyp Social Media
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