|Titel||Alfa Romeo Tap Race|
|Kampagne||Alfa Romeo tap Race|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Story|| BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives?|
IDEA - For the Italian GP, our Instagram stories became a racing game.
EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi).
|Executive Creative Director||Cristino Battista|
|Executive Creative Director||Christopher Jones|
|Creative Director||Diego Mendozza|
|Art Director||Giovanni Nava|
|Art Director Assistant||Lorenzo Della Giovanna|
|Social Media Director||Danielantonio Di Palma|
|Social Media Manager||Federica D'Andria|
|Social Media Manager||Ida Mazzuca|
|Community Manager||Francesco Tosini|
|Head of Strategy||Gael Moscarà|
|Strategy Team||Valentina Lillo|
|Direktor Kundenservice||Efrem Maggi|
|Account Supervisor||Diletta De Munno|
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