| Titel | Dad Bods |
| Agentur | Clemenger BBDO Melbourne |
| Kampagne | Dad Bods |
| Werbende | Pacific Brands Underwear Group |
| Marke | Bonds |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 8 |
| Geschäftsbereich | Dessous, Unterwäsche, Schlafanzüge |
| Story | We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day. |
| Medientyp | Internet-Film |
| Länge | |
| Kreativvorstand | James McGrath |
| Chief Creative Officer | Ant Keogh |
| Creative Director | Anthony Phillips |
| Creative Director | Richard Williams |
| Planning Director | Michael Derepas |
| Agency Producer | Michael Derepas |
| Operations Direktor | Sharon Adams |
| Regisseur | Tony Rogers |
| Direktor Fotografie | Marin Johnson |
| Produzent | Jason Byrne |
| Grade Artist | Martin Greer |
| Cutter | Sam Coates |
| Audio Engineer / Sound Designer | Stevo Williams |
| Geschäftsführender Teilhaber | Simon Lamplough |
| Etatdirektor | Grant Oorloff |
| Marketing Manager | Emily Small |
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