| Titel | An adoptive gesture |
| Agentur | Havas Village Geneva |
| Kampagne | An adoptive gesture |
| Werbende | Geneva SPCA |
| Marke | Geneva SPCA |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 9 |
| Geschäftsbereich | Tierrechte |
| Story | Everything starts with a simple gesture.That’s how SPCA Geneva starts its actual campaign. The first contact between an animal and its owner is often created by the first gesture, the first stroke.On two different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. After a few hesitation, children and even adults start slowly to touch the two billboards which represent a dog and a cat made of synthetic hair. Spontaneously, this gesture starts to be natural, a real reflex. The stroke is the beginning of this contact, the beginning of the process for adopting an animal. The purpose of this campaign is also to invite people to meet pets in their refuge, during the SPCA’s Open Days in Geneva. |
| Medientyp | Case Study |
| Länge | |
| Creative Director | Gabriel Mauron |
| Art Director | Simeon Brandner |
| Art Director | Pierre-Olivier Gardello |
| Texter | Thibaud Genevois |
| Produzent | Gobet Rutschi |
| Kundenbetreuer | Laurine Veuthey |
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