Titel | Underground |
Agentur | MullenLowe UK |
Kampagne | Clever Choice |
Werbende | Calor Gas |
Marke | Calor Gas |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 9 |
Geschäftsbereich | Andere |
Story | TwitterFacebookPinterestLinkedinGoogle Plus Calor Gas, supplier of liquefied petroleum gas (LPG), has launched its ‘Clever Choice’ campaign, which showcases its unique autumn/winter offerings. The ads juxtapose clever and not-so clever choices to showcase the fact that Calor gas tanks live underground, and come with auto top-up technology. The campaign launches with two versions of the TV execution, ‘Horny Bull’. In the films, shot by Spendser from MadCow, Calor humourously dramatises the advert’s protagonist making a not-so clever choice (using a metal detector in a field with an angry bull), and a clever choice (choosing to heat his off-grid home with Calor’s auto top-up technology in one version and discreet underground tank in the other). |
Medientyp | Fernsehen |
Länge | |
Agentur | MullenLowe UK |
Post-Produktion | Framestore |
Ton | 750mph |
Produktionsfirma | Burger Films |
Medienagentur | Blue449 |
Produzent | Simon Brooks |
Direktor Fotografie | Richard Mott |
Executive Producer | Jonas Blanchard |
Regisseur | Spendser |
Kundenbetreuer | Harriet Pinnington |
Account Team Lead | Megan Kelly |
Creative Director | Andy Long |
Designer | Ryan Self |
Agency Producer | Bel January |
Creative Teammitglied | Ben Evans |
Creative Teammitglied | Adam Sears |
Account Team Lead | Sophie Arnett |
Kundenbetreuer | Paul Wilde |
Agency Producer | Rose Reynolds |
Agency Producer | Vanessa Hunt |
Kundenbetreuer | Isobel Dighe |
Regisseur | Matt Huntley |
Executive Creative Director | Rich Denney |
Art Director | Guy Bevitt |
Creative Director | James Millars |
Kundenbetreuer | James Pool |
Direktor Markenstrategie | Jo Delanney |
Chief Creative Officer | JMS |
Strategieplaner | Will Allen-Mersh |
Agency Producer | Lisa Tuck |
Cutter | Lee Mitchell |
Digitale Retuschierung | Pete Stedman |
Post-Produktion | Unit Media |
Produktionsfirma | Madcow |
Post-Produktion | Grade Time |
RTVC | Horny Bull |