EVP, Global Marketing, Under Armour
at
Under Armour
New York, Vereinigte Staaten von Amerika
| Titel | Flash |
| Agentur | Droga5 |
| Kampagne | Curry Two |
| Werbende | Under Armour |
| Marke | Under Armour |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 10 |
| Geschäftsbereich | Sportschuhe |
| Story | How long does it take to change the game? Hours? Days? Years? Decades? Nah...In this game, it only takes a second...or less. #LightTheGameUpThe reigning NBA MVP Stephen Curry's second signature shoe drops 10.24. For more info, visit: undrarmr.co/CurryTwo |
| Philosophie | The 2014-15 NBA season was one long coronation for Stephen Curry. He won the NBA’s MVP award while leading the Golden State Warriors to its first NBA Championship since 1975. Along the way, he broke multiple records, including the most 3-pointers made in a regular season and most 3-pointers made in a single postseason. But more importantly, Stephen Curry redefined the game of basketball. Curry proved an undersized guard could dominate the game and change the sport in the less than a second. Under Armour and Droga5 decided to kick off the 2015-16 NBA season by reminding the world how Curry and his miraculous shot changed the game. We worked with award-winning director Henry-Alex Rubin and Oscar-winner Jamie Foxx to showcase Curry’s generational talent by giving him only a fraction of a second to see the rim before releasing his shot. What ensues is an explosive display that reflects what makes Stephen the catalyst for the new era of basketball. View the film here. At just 27 years of age, Stephen Curry is widely considered the greatest shooter in NBA history. When Curry shoots a three, he releases the ball in as little as 0.4 seconds. That’s the quickest shot ever measured. And combined with world-class handles, exceptional court vision and the ability to make the impossible happen on a nighty basis he's forcing coaches, players and fans to re-evaluate what they know to be true about basketball. The film features the “Iron Sharpens Iron” Curry Two, the first colorway of Stephen’s second signature shoe, which he will wear during the kick-off to the NBA season and will be available on UA.com and select retailers around the world on Oct 24th. Additional colorways of the Curry Two will release throughout the season. |
| Medientyp | Interaktiv |
| Länge | |
| Soundtrack | “Giants” by Tamer, Pusher Music |
| Filmübertragung | The Mill New York |
| Tonstudio | Duotone Audio Group |
| Chairman | David Droga |
| Chief Creative Officer | Ted Royer |
| Group Creative Director | Tim Gordon |
| Texter | Craig Gerringer |
| Art Director | Conner Tobiason |
| Chief Creation Officer | Sally-Ann Dale |
| Produktionsleitung | Ben Davies |
| Broadcast Producer | Rebecca Wilmer |
| Integrated Production Business Manager | Librado Sanchez |
| Leiter Strategie | Jonny Bauer |
| Head of Strategy | Chet Gulland |
| Strategy Director | Harry Roman |
| Junior Strategist | Isaiah Brown |
| Strategist | Hilary Heath |
| Etatdirektor | Julian Cheevers |
| Etatdirektor | Brian D'Entremont |
| Kundenbetreuer | Josh Freeland |
| Associate Account Manager | Scott Bubis |
| Projektmanager | Courtney Kosup |
| Projektmanager | Monique Lavie |
| CEO & Founder, Under Armour | Kevin Plank |
| EVP, Global Marketing, Under Armour | Adam Peake |
| SVP, Global Brand Creative, Under Armour | Rick Anguilla |
| SVP, Global Brand Creative, Under Armour | Steve Battista |
| SVP, Global Brand Marketing, Under Armour | Adrienne Lofton |
| SVP, Business Development & Entertainment, Under Armour | Todd Montesano |
| VP, Global Brand & Sports Marketing | Peter Murray |
| VP, Creative & Design, Under Armour | Brian Boring |
| Senior Director, Strategic Partnerships & Entertainment, Under Armour | Dre Wright |
| Creative Director, Story Development, Under Armour | Jed Jecelin |
| Director, Brand Basketball, Under Armour | Tai Foster |
| Director of Sports, Marketing, Pro Basketball, Under Armour | Kris Stone |
| Brand Marketing Director, Campaign Integration, Under Armour | Teresa Oles |
| Director of Creative Operations | Eric Clemmer |
| Produktionsfirma | Smuggler |
| Regisseur | Henry-Alex Rubin |
| Direktor Fotografie | David Devlin |
| Partner, Smuggler | Patrick Milling Smith |
| Partner, Smuggler | Brian Carmody |
| Executive Producer, Smuggler | Lisa Tauscher |
| Executive Producer, Smuggler | Drew Santarsiero |
| Head of Production, Smuggler | Andrew Colon |
| Producer, Smuggler | Alex Waite |
| Redaktionsbüro | Stitch |
| Cutter | Leo Scott |
| Assistenzredakteur | Weston Cadwell |
| Executive Producer, Stitch | Mila Davis |
| Kolorist | Fergus McCall |
| Post-Produktion | Framestore |
| Produzent | Christa Cox |
| Senior Producer, Framestore | Nicholas Dziekonski |
| VFX Supervisor/Lead Flame Artist | Martin Lazaro |
| Komponist | Leslie Chung |
| Komponist | Hieu Phan |
| Music Supervisor, Venn Arts | Jonathan Hecht |
| Executive Producer, Sound | Greg Tiefenbrun |
| Mixer/Sound Designer | Andy Green |
| Schauspieler | Stephen Curry |
| Schauspieler | Jamie Foxx |
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