Eric Gasparro
Art Director at Guns or Knives.
Ireland, Irland
TitelThe Jonah Lomu Machine
Agentur
Kampagne Rugby World Cup 2015
Werbende Heineken
Marke Heineken
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 8
Geschäftsbereich Bier, Cidre
Slogan Heineken
Story To kick off Heineken’s global sponsorship of Rugby World Cup 2015, ROTHCO created the ‘It’s your call’ campaign. But in order to bring the campaign to life at a local level, ROTHCO also produced an online film to engage Irish consumers and ultimately, invite consumers to take part in the campaign so that they could be in with a chance to flip the coin at Ireland’s pool games. The idea behind the 'it's your call' campaign is a celebration of the unpredictable nature of rugby, so with that in mind Heineken hid Rugby’s biggest ever star, Jonah Lomu, in a tiny box in a Dublin pub. With a guest appearance from ex Ireland player, Shane Horgan who could have predicted what would go down… 
Medientyp Internet-Film
Länge
Mehr Informationen https://www.youtube.com/watch?v=mYyJQYxAVU4
Agency Producer
Art Director
Texter
Executive Creative Director
Direktor Strategische Planung
Etatdirektor
Kundenbetreuer
Produktionsfirma
Regisseur
Produzent
Executive Producer
Social Manager
Post-Produktion
Ton
Digital Strategy

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's