Titel | The Jonah Lomu Machine |
Agentur | Rothco, part of Accenture Song |
Kampagne | Rugby World Cup 2015 |
Werbende | Heineken |
Marke | Heineken |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 8 |
Geschäftsbereich | Bier, Cidre |
Slogan | Heineken |
Story | To kick off Heineken’s global sponsorship of Rugby World Cup 2015, ROTHCO created the ‘It’s your call’ campaign. But in order to bring the campaign to life at a local level, ROTHCO also produced an online film to engage Irish consumers and ultimately, invite consumers to take part in the campaign so that they could be in with a chance to flip the coin at Ireland’s pool games. The idea behind the 'it's your call' campaign is a celebration of the unpredictable nature of rugby, so with that in mind Heineken hid Rugby’s biggest ever star, Jonah Lomu, in a tiny box in a Dublin pub. With a guest appearance from ex Ireland player, Shane Horgan who could have predicted what would go down… |
Medientyp | Internet-Film |
Länge | |
Mehr Informationen | https://www.youtube.com/watch?v=mYyJQYxAVU4 |
Agency Producer | Laura Ellis |
Art Director | Ray Swan |
Texter | Emma Sharkey |
Executive Creative Director | Alan Kelly |
Direktor Strategische Planung | Shane Doyle (MCCP) |
Etatdirektor | Grace Looney |
Kundenbetreuer | Susan Nelis |
Produktionsfirma | Rattle |
Regisseur | Matt Golding |
Produzent | Conor Mulhern |
Executive Producer | Andrew Freedman |
Social Manager | Eric Gasparro |
Post-Produktion | Rattle |
Ton | Mutiny |
Digital Strategy | Emer Fitzgerald |