AdForum
Paloma Adrién
Paloma Adrién
Chief Production Officer at Craft London
Madrid, Spanien
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TitelTrapped in the 90´s
Agentur
Kampagne IKEA 25 ANNIVERSARY "Trapped in the 90´s"
Werbende IKEA
Marke Ikea
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 9
Geschäftsbereich Fachgeschäfte
Story In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal.
Philosophie Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions.
Medientyp Fernsehen
Länge
Filmübertragung
Produktionsfirma
Chief Creative Officer
Creative Director
Creative Director
Texter
Art Director
Kundenbetreuer
Kundenbetreuer
ACCOUNTS TEAM
Kundenbetreuer
Strategieplaner
Strategieplaner
Produzent
Produzent
Produzent
Produzent
Produzent
AUDIOVISUAL PRODUCTION
Werbeleiter
Werbeleiter
Werbeleiter
Regisseur
Direktor Digital
Executive Producer
Filmproduzent/Produzent
Post-Produktion
Animation
Ton
Ton
Musik
Musik

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