Titel | The Not-So-Beautiful Game: England |
Agentur | J. Walter Thompson London |
Kampagne | The Not-So-Beautiful Game |
Werbende | National Centre for Domestic Violence |
Marke | NCDV |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 6 |
Geschäftsbereich | Karitative, Ehrenamtliche Organisationen |
Slogan | If England get beaten, so will she |
Story | One of the world’s most emotionally charged events – The World Cup – was hijacked to highlight an uncomfortable truth about the beautiful game. Every four years, as football fever takes hold, incidents of domestic violence surge. In the UK alone, reported incidents increase by 26% if England play and 38% if they lose. To dramatic illustrate the issue, national flags were reimagined in a way nobody could ignore. |
Medientyp | Presse & Publikationen |
Creative Director | Jo Wallace |
Fotograf | Neil Raja |
Executive Creative Director | Lucas Peon |
Digitale Retuschierung | John Proudfoot |
Grafik-Designer | Rob Joyner |
Grafik-Designer | Yoshi Okubo |
Creative Teammitglied | Jo Taylor |
Creative Teammitglied | Maya Halilovic |
Produktionsleitung | Joseph Bassary |
Etatdirektor | Sally Emerton |
Etatdirektor | Fiona McGinley |
Social Media Strategie | James Treen |
Creative Content Strategist | Kwabena Agyeman-Mensah |