Franki Goodwin
Creative Director and Executive Producer at Saatchi & Saatchi, London
London, Großbritannien
TitelFilm 4 Idents
Agentur
Kampagne Film 4 Idents
Werbende Direct Line
Marke Direct Line
PostedJuli 2020
Geschäftsbereich Versicherung
Philosophie In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
Medientyp Case Study
Länge
Produktionsfirma
Redaktionsbüro
Post-Produktion
Tonstudio
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Business Leader
Etatdirektor
Kundenbetreuer
Strategieplaner
Agency Producer
Production Supervisor
Regisseur
Executive Producer
Produzent
Cutter
Produzent Post-Produktion
Sounddesigner
Brand Director
Marketing Manager
Manager, Brand Marketing
Partner
Kaufmännischer Geschäftsführer
Head of Sponsorship & Events
Produktionsmanager
Associate Director

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