Jeff Watkins
Design Director at HeyTiger
Toronto, Kanada
TitelBoard Tough Turban
Agentur
Kampagne Tough Turban
Werbende Pfaff Harley-Davidson
Marke Pfaff Harley-Davidson
Datum der ersten Ausstrahlung/Veröffentlichung 2021 / 6
Geschäftsbereich Motorräder
Story Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions.
Medientyp Case Study
Chief Creative Officer
Associate Creative Director / Art Director
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Design Director
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Agency Producer
Agency Producer
Account Management Team
Account Management Team
Account Management Team
Account Management Team
Strategy Team
Strategy Team
Werbeleiter
Werbeleiter
Produktdesign
Produktionsfirma
Executive Producer
Herstellungsleiter
Regisseur
Direktor Fotografie
Motion Graphics
Illustrator
Audioingenieur
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Fotograf
Online Artist
Produktionsleitung
Agency Zulu Alpha Kilo
Chief Creative Officer Zak Mroueh
Creative Director Zak Mroueh
Head of Design Stephanie Yung
ACD Art Director Vic Bath
ACD Writer Dan Cummings
Designer Jeff Watkins
Agency Producer Laura Dubcovsky, Kathryn Brown
Account Team Rob Feightner, Matt Sinuita, David Tremblay, Karla Ramirez, Allison Diaz Mercado
Strategy Team Spencer MacEachern, Shaunagh Farrelly
Client Pfaff Harley-Davidson
Client Brandon Durmann, Melanie Somerville
Product Design Sparks Innovation
Production House Zulubot
Executive Producer Tom Evans
Line Producer Colleen Allen
Director Barbara Shearer
Editor Jessie Posthumus
Motion Graphics Ashlee Mitchell
Illustrator Nabil Elsaadi, Rasna Jaswal
Audio Engineer Dino Cuzzolino
Web Design Jacqui Lau, Kesia Payne
Photographers The Moto Foto | Dan Lim, Raina + Wilson | Fuze Reps.
Online Artist Felipe Chaparro
Head of Production Adam Palmer
PR Team Jacki Nelson Shilletto | Nelson Connects, Andrew Findlater | Select PR

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