Titel | As Irish As "Bye" |
Agentur | Boys and Girls |
Kampagne | Aldi's 100% Irish Fresh meat |
Werbende | Aldi |
Marke | Aldi |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 |
Geschäftsbereich | Fleisch, Wurstwaren |
Problem | The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish. |
Ergebnis | Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss |
Medientyp | Fernsehen & Kino |
Länge | |
Post-Produktion | Windmill Lane |
Creative Director | Rory Hamilton |
Art Director | Mikey Fleming |
Texter | Sam Moorhead |
Etatdirektor | Chris Upton |
Kundenbetreuer | Kieran O'Donovan |
Agency Producer | Derek Doyle |
Produktionsfirma | The Speers Film Production Co. |
Regisseur | Tom Merilion |
Filmproduzent/Produzent | Jonny Speers |
Direktor Fotografie | Simon Walsh |
Cutter | Lee Hickey |
Ton | Mutiny Recording Studios |
Sound Engineer | Mark Richards |
VFX Company | John Kennedy |
VFX Company | Mark Bailey |
VFX Company | Shayne Murphy |
Casting | Pearce McMahon |
Agency Planner | Margaret Gilsenan |
Agency Production Coordinator | Sarah Chadwick |