| Titel | Dad Texts |
| Agentur | Boys and Girls |
| Kampagne | Dad Texts |
| Werbende | Three |
| Marke | Three Ireland |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 |
| Geschäftsbereich | Mobilfunk, WAP |
| Philosophie | Father’s Day is an occasion with mobile use at the heart of it – everyone picking up the phone to call or text Dad. So it’s the perfect opportunity for a brand like Three to say something |
| Ergebnis | What to say came from a simple truth everyone can relate to: Dads are terrible at texting. To bring this to life we created a video piece featuring people reading out real Dad texts – complete with misspelled words, misplaced fullstops and very random emoji use. The piece was wrapped up with this simple brand message: ‘Some Dads aren’t great at texting. Give them a call this Father’s Day.' We launched the content on Facebook accompanied by a competition inviting people to share their own #DadTexts for the chance to win a smartphone for their Dad. |
| Medientyp | Internet-Film |
| Länge | |
| Creative Director | Rory Hamilton |
| Texter | Rachel Carey |
| Etatdirektor | Pat Stephenson |
| Kundenbetreuer | Kieran O'Donovan |
| Agency Producer | Derek Doyle |
| Agency Producer | Sarah Chadwick |
| Post-Produktion | Piranha Bar |
| Direktor Fotografie | Piaras Mac Cionnaith |
| Ton | Mutiny Recording Studios |
| Cutter | Sean King |
| Camera Operator | Piaras Mac Cionnaith |
| Sound Engineer | Mark Richards |
| Grafik | Piranha Bar |
| Casting | Rachel Carey |
| Musik | Aaron Smyth |
Mehr Projekte
ALLE SEHENBe More Triangle
- MARKE:
- Toblerone
- AGENTUR:
- Bulletproof Design
Littlewoods Autumn/Winter
- MARKE:
- Littlewoods Ireland
- AGENTUR:
- Boys and Girls
The Connected Island
- MARKE:
- Three
- AGENTUR:
- Boys and Girls
ŠKODA - Stained Glass Car
- MARKE:
- Skoda
- AGENTUR:
- Boys and Girls
Generation Lockdown
- MARKE:
- March for Our Lives
- AGENTUR:
- McCann New York
Generation Lockdown
- MARKE:
- March for Our Lives
- AGENTUR:
- McCann New York
Cult
- MARKE:
- McDonnells
- AGENTUR:
- Boys and Girls
Anthem for Migrant Children
- MARKE:
- Amnesty International
- AGENTUR:
- Boys and Girls
Chris
- MARKE:
- Ulster Bank
- AGENTUR:
- Boys and Girls