Titel | The Connected Island |
Agentur | Boys and Girls |
Kampagne | The Connected Island |
Werbende | Three |
Marke | Three |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
Geschäftsbereich | Telekommunikation |
Philosophie | Small islands are dying, and the rate of emigration meant Arranmore would be uninhabited by 2042. Three decided to transform Arranmore into a permanent brand experience, showcasing the benefits of a "Better Connected Life" to save the island. Three made Arranmore the first place to receive 5G, then used the network to transform the fishing industry, education, healthcare and tourism. It is Three's most successful campaign ever, increasing brand health and network scores. And Arranmore saw an 85% increase in tourism, a 20% economy growth and a reversal of 150 years of emigration. |
Medientyp | Interaktive Outdoor Experience |
Länge | |
Chief Creative Officer | Rory Hamilton |
Creative Director | Kris Clarkin |
Creative Director | Laurence O'Byrne |
Senior Art Director | Udi Ovadia |
Senior Art Director | Jake O'Driscoll |
Strategic Director | Aoife Murphy |
Senior Producer | Sarah Chadwick |
Executive Producer | Derek Doyle |
Executive Producer | Cormac Hargaden |
Executive Producer | Trisha Canning |
Account & Business Director | Sarah Sherry |
Kreative Technologie | Shane Casey |
Etatdirektor | Andrea Dalton-Doran |
Kundenbetreuer | Beth McDonnell |
Kundenbetreuer | Rachel Campbell |
Texter | Georgia Murphy |
Texter | Eoin Tierney |
Kaufmännischer Geschäftsführer | Richie Taaffe |
Senior Planner | Jack Murphy |
Senior Planner | Chloe Hanratty |
Head of Brand and Advertising | Aislinn O'Connor |
Experiential Producer | Karleen Smyth |
Marketing Manager | Rachel Cunningham |
Marketing Manager | Cian McDonagh |
Kampagnenmanager | Eilis Fitzgerald |
Marketing Executive | Carol Doherty |
Client Partner | Pat Stephenson |
Chief Marketing, Commercial & Demand Officer | Elaine Carey |
Communication Manager | Ann-Marie O'Brien |
Projektmanager | Rupert Simonds-Gooding |
Designer | Barry Smith |
Produktionsfirma | Loose Horse |
Regisseur | Garry Keane |
Post-Produktion | Screen Scene |
Musik | Dennis Kilty |
Cutter | Juniper Calder |
Cutter | Iseult Howlett |
Direktor Fotografie | Michael O'Donavan |
Direktor Fotografie | David Christopher Lynch |
Sound Technician | Mark Henry |