Sarah Chadwick
Client Director at Cookie Studio
Dublin, Irland
TitelThe Connected Island
Agentur
Kampagne The Connected Island
Werbende Three
Marke Three
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 4
Geschäftsbereich Telekommunikation
Philosophie Small islands are dying, and the rate of emigration meant Arranmore would be uninhabited by 2042. Three decided to transform Arranmore into a permanent brand experience, showcasing the benefits of a "Better Connected Life" to save the island. Three made Arranmore the first place to receive 5G, then used the network to transform the fishing industry, education, healthcare and tourism. It is Three's most successful campaign ever, increasing brand health and network scores. And Arranmore saw an 85% increase in tourism, a 20% economy growth and a reversal of 150 years of emigration.
Medientyp Interaktive Outdoor Experience
Länge
Chief Creative Officer
Creative Director
Creative Director
Senior Art Director
Senior Art Director
Strategic Director
Senior Producer
Executive Producer
Executive Producer
Executive Producer
Account & Business Director
Kreative Technologie
Etatdirektor
Kundenbetreuer
Kundenbetreuer
Texter
Texter
Kaufmännischer Geschäftsführer
Senior Planner
Senior Planner
Head of Brand and Advertising
Experiential Producer
Marketing Manager
Marketing Manager
Kampagnenmanager
Marketing Executive
Client Partner
Chief Marketing, Commercial & Demand Officer
Communication Manager
Projektmanager
Designer
Produktionsfirma
Regisseur
Post-Produktion
Musik
Cutter
Cutter
Direktor Fotografie
Direktor Fotografie
Sound Technician

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