Hesling Reidinga

• Art director 2003-2005 ADK

• Co-founder/Creative director 2006-2011
Pool Worldwide

• 2012- co-founder with British strategic lead, Rikki Khanna of Khanna\Reidinga an Amsterdam independent creative agency.
• Khanna\Reidinga announces a new name: Khanna\Reidinga\Faralley\LeBon, or KRFL for short

• Khanna\Reidinga merged with the agency of Maarten Versteege and Michel de Goede in 2017 following a number of successful collaborations.

KRFL has the expertise on-site to go from naming-to-campaigning thanks to four highly-specialised partners sharing a table. An in-house team of 17 passionate people speaking 14 different languages, do the rest.