Alexander Hildenberg
Creative Film & Foto Director at Accenture Song Germany
Hamburg, Deutschland
TitelEye to Eye
Agentur
Kampagne Eye to Eye
Werbende People for the Ethical Treatment of Animals PETA
Marke PETA
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Gemeinnützige Organisationen
Story PETA shifted its strategy from in-your-face to face-to-face with its latest VR experience. Instead of bombarding people with brutal images of animal cruelty, PETA invited people to engage in a real dialogue with...a rabbit. The VR app integrated live acting ౼ nothing was scripted and everything was open. Using facial-recognition and body-tracking technology, an actor’s movements and facial expressions were transformed into the movements and facial expressions of a rabbit. People chatted with this virtual rabbit for an average of 12 minutes and most described their experience as touching and moving. Many even started to rethink their consumer behavior.
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