|Titel||Eye to Eye|
|Agentur||Kolle Rebbe Werbeagentur GmbH|
|Kampagne||Eye to Eye|
|Werbende||People for the Ethical Treatment of Animals|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Story||PETA shifted its strategy from in-your-face to face-to-face with its latest VR experience. Instead of bombarding people with brutal images of animal cruelty, PETA invited people to engage in a real dialogue with...a rabbit. The VR app integrated live acting ౼ nothing was scripted and everything was open. Using facial-recognition and body-tracking technology, an actor’s movements and facial expressions were transformed into the movements and facial expressions of a rabbit. People chatted with this virtual rabbit for an average of 12 minutes and most described their experience as touching and moving. Many even started to rethink their consumer behavior.|
|Production Company||Markenfilm GmbH & Co. KG|
|Music/Sound Company||German Wahnsinn GmbH|
|Special Projects (& Creation)||Hendrik Thiele|
|Chief Creative Officer||Fabian Frese|
|Executive Creative Director||Andreas Brunsch|
|Creative Director||Nicole Holzenkamp|
|Creative Director||Christian Rentschler|
|Creative Director||Lorenz Ritter|
|Art Director||Martin Bergmann|
|Agency Producer||Rachel Hoffmann|
|Agency Producer||Ole Brand|
|Editor / Grading||Falko Tilgner|
|Editor / Grading||Alexander Hildenberg|
|VFX / Grading||Maik Sperling|
|General Manager / Creative Director||Alexander El-Meligi|
|Projetct Manager/ Digital Producer||Deborah Montag|
|3D Artist||Daniel Harrison|
|3D Artist||Mirko Wiedmer|
|3D Artist||Bastian Hantsch|
|Designer / Art Director||Robin Janitz|
|UX Designer (mobile)||Michael Schmück|
|Lead Creative Engineer||Christopher Baumbach|
|Creative Engineer||Franziska Neu|
|Creative Engineer||Sebastian Schuchmann|
|Creative Engineer (mobile)||Sam Bäumer|
|Web Developer (mobile)||Michael Sturm|
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