Alexander Hildenberg
Director of Photography at Kolle Rebbe GmbH / Accenture Interactive
Hamburg, Deutschland
TitelEye to Eye
Kampagne Eye to Eye
Werbende People for the Ethical Treatment of Animals
Marke PETA
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Gemeinnützige Organisationen
Story PETA shifted its strategy from in-your-face to face-to-face with its latest VR experience. Instead of bombarding people with brutal images of animal cruelty, PETA invited people to engage in a real dialogue with...a rabbit. The VR app integrated live acting ౼ nothing was scripted and everything was open. Using facial-recognition and body-tracking technology, an actor’s movements and facial expressions were transformed into the movements and facial expressions of a rabbit. People chatted with this virtual rabbit for an average of 12 minutes and most described their experience as touching and moving. Many even started to rethink their consumer behavior.
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