Titel | Eye to Eye |
Agentur | Accenture Song (formerly Kolle Rebbe) |
Kampagne | Eye to Eye |
Werbende | People for the Ethical Treatment of Animals PETA |
Marke | PETA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2018 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | PETA shifted its strategy from in-your-face to face-to-face with its latest VR experience. Instead of bombarding people with brutal images of animal cruelty, PETA invited people to engage in a real dialogue with...a rabbit. The VR app integrated live acting ౼ nothing was scripted and everything was open. Using facial-recognition and body-tracking technology, an actor’s movements and facial expressions were transformed into the movements and facial expressions of a rabbit. People chatted with this virtual rabbit for an average of 12 minutes and most described their experience as touching and moving. Many even started to rethink their consumer behavior. |
Medientyp | Interaktiv |
Länge | |
Production Company | Markenfilm GmbH & Co. KG |
Music/Sound Company | German Wahnsinn GmbH |
Special Projects (& Creation) | Hendrik Thiele |
Chief Creative Officer | Fabian Frese |
Executive Creative Director | Andreas Brunsch |
Creative Director | Nicole Holzenkamp |
Creative Director | Christian Rentschler |
Creative Director | Lorenz Ritter |
Kundenbetreuer | Lea Zaydowicz |
Art Director | Martin Bergmann |
Texter | Max Wort |
Agency Producer | Rachel Hoffmann |
Agency Producer | Ole Brand |
IT | Ugur Ilgin |
Editor / Grading | Falko Tilgner |
Editor / Grading | Alexander Hildenberg |
VFX / Grading | Maik Sperling |
General Manager / Creative Director | Alexander El-Meligi |
Projetct Manager/ Digital Producer | Deborah Montag |
3D Artist | Daniel Harrison |
3D Artist | Mirko Wiedmer |
3D Artist | Bastian Hantsch |
Designer / Art Director | Robin Janitz |
UX Designer (mobile) | Michael Schmück |
Lead Creative Engineer | Christopher Baumbach |
Creative Engineer | Franziska Neu |
Creative Engineer | Sebastian Schuchmann |
Creative Engineer (mobile) | Sam Bäumer |
Web Developer (mobile) | Michael Sturm |
Producer | Juliane Geusendam |
Director | Frank Schlotterbeck |
Cutter | Yannis Panther |