Red Cross National Society - "Broadcast For Blood"

McCann Worldgroup Romania

McCann Worldgroup Romania Bucharest, Rumänien

4484

Titel	Broadcast For Blood
Agentur	McCann Worldgroup Romania
Kampagne	Broadcast For Blood
Werbende	International Commitee of Red Cross
Marke	Red Cross National Society
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 4
Geschäftsbereich	Blut-/Organspende
Story	Romania ranks last in the EU for registered blood donors. People donate massively only when there’s a tragedy on the news. Transfusion centres are over capacity one day, then empty for months after. The Romanian Red Cross wanted to educate people about the importance of donating blood constantly. We hijacked the news by creating a new media: microphone flags that ask for blood donors. Using our simple innovation, every microphone became a call to action for the blood types in need. This means massive exposure live on TV, in prime time, especially during the news.
Medientyp	Public Relations
Länge	124 seconds
Agentur	MRM//McCann
Produktionsfirma	Unlimited Communications
Executive Creative Director	Catalin Dobre
Creative Director	Bogdan Costin
Art Director	Mihai Constantinescu
Texter	Paula Ionescu
Etatdirektor	Dana Hogea
Etatdirektor	Diana Patriche
Etatdirektor	Alina Masgras
Etatdirektor	Olga Tudor
Etatdirektor	Ioana Silviu Lefter
Etatdirektor	Nadia Lazar
Etatdirektor	Iuliana Tudor
Media Director	Victor Croitoru
Media Director	Alexandru Pascu
PR Director	Lavinia Chican
PR Director	Mihaela Dumitrascu
PR Director	Alexandra Tanasescu
Agency Producer	Petre Bruma
Direktor Digitale Kreation	Laura Belc
Direktor Digitale Kreation	Alex Budin