Titel | Social Entertainment Channel |
Agentur | McCann Worldgroup Romania |
Kampagne | Social Entertainment Channel |
Werbende | KFC |
Marke | KFC |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 |
Geschäftsbereich | Gastätte & Schnellgaststätte |
Story | KFC SEC, an entertainment platform that is considered by the community a space where people come for entertainment while they immerse themselves into what the KFC Brand and products are all about. KFC, a brand that’s all about being real and honest, from its product to its brand philosophy, wanted to inspire realness using the language the target spoke. In order to connect with them, KFC reinvented the social media channels and transformed them into entertainment platforms that launch not products, but web series. Each launch is promote through a web series and all the promo materials resembled movie promotions. |
Medientyp | Social Media |
Länge | |
Agentur | MRM//McCann |
Produktionsfirma | UM Romania |
Produktionsfirma | Unlimited Communications |
Executive Creative Director | Catalin Dobre |
Creative Director | Ion Cojocaru |
Creative Director | Bogdan Costin |
Creative Director | Simona Suman |
Creative Director | Ioana Zamfir |
Art Director | Corina Ionita |
Art Director | Laura Catea |
Art Director | Voicu Cosmin |
Kundenbetreuung | Oana Grasu |
Kundenbetreuung | Ruxandra Florescu |
Kundenbetreuung | Simona Mocanu |
Werbeleiter | Monica Eftimie |
Werbeleiter | Monica Douglas |
Werbeleiter | Tina Cretu |
Werbeleiter | Gina Zgubea |
Werbeleiter | Ionela Vacaru |
Media Director | Victor Croitoru |
Media Director | Doro Boldor |
Media Director | Cristian Ene |
Senior Planner | Andrei Balan |
Fotograf | Catalin Olteanu |
Produktion | George Gugulici |
Regisseur | Ion Cojocaru |
Direktor Fotografie | Radu Voinea |
Agency Producer | Tiberiu Munteanu |
Agency Producer | Alexandru Platon |
Agency Producer | Anca Crisan |
Post-Produktion | Video Edit Sdn Bhd |
Produzent Post-Produktion | Mirela Muresan |