Victor Croitoru
Media Director at McCann Worldgroup Romania
Bucharest, Rumänien
TitelSocial Entertainment Channel
Agentur
Kampagne Social Entertainment Channel
Werbende KFC
Marke KFC
Datum der ersten Ausstrahlung/Veröffentlichung 2019
Geschäftsbereich Gastätte & Schnellgaststätte
Story KFC SEC, an entertainment platform that is considered by the community a space where people come for entertainment while they immerse themselves into what the KFC Brand and products are all about. KFC, a brand that’s all about being real and honest, from its product to its brand philosophy, wanted to inspire realness using the language the target spoke. In order to connect with them, KFC reinvented the social media channels and transformed them into entertainment platforms that launch not products, but web series. Each launch is promote through a web series and all the promo materials resembled movie promotions.
Medientyp Social Media
Länge
Agentur
Produktionsfirma
Produktionsfirma
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Art Director
Kundenbetreuung
Kundenbetreuung
Kundenbetreuung
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Media Director
Media Director
Media Director
Senior Planner
Fotograf
Produktion
Regisseur
Direktor Fotografie
Agency Producer
Agency Producer
Agency Producer
Post-Produktion
Produzent Post-Produktion

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's