B Classic APP - "Epicgram"

DDB Brussels

DDB Brussels Brussels, Belgien

8630

Titel	Epicgram
Agentur	DDB Brussels
Kampagne	Epicgram
Werbende	B Classic
Marke	B Classic APP
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 4
Geschäftsbereich	Werbeagenturen
Story	How did the B-Classical music festival manage to attract an audience with an average age of 30 instead of the usual 70? It appealed to a younger fan base with its Epicgram app. With the app’s audio filter, users could add moody classical soundtracks to their videos in order to make them seem more epic. As an added feature, the amateur videographers could simply click to listen to the entire tune on Spotify or purchase on iTunes.
Philosophie	Instagram and classical music? What a brilliant combination.Epicgram is the first audio filter that elevates your daily activities into epic movie moments, combining slow motion with classical music masterpieces.The result: an addictive app that will bring the Belgian festival B-Classic, the music label Outhere Music and classical music to a wider audience.
Medientyp	Interaktiv
Länge	35 seconds
Creative Director	Peter Ampe
Creative Director	Odin Saillé
Creative Teammitglied	Jonathan d'Oultremont
Strategist	Dominique Poncin
Filmproduzent/Produzent	Maarten Breda
Filmproduzent/Produzent	Stefanie Warreyn
Filmproduzent/Produzent	Renaud Goossens
Designer	Cedric Lopez Fernandez
Designer	Davy Dooms
Grafik-Designer	Sven Verfaille
Kundenbetreuer	Kaat De Brandt
Designer	Bert Wijnants