Paul Marty
Executive Creative Director at Herezie
Paris Area, France, Frankreich
TitelThe freshest orange juice brand
Agentur
Kampagne The freshest orange juice brand
Werbende Intermarché
Marke Intermarché
PostedDezember 2015
Geschäftsbereich Fruchtsäfte & Fruchtgetränke
Story Brand of a general commercial French supermarkets chain, part of the large retail group 'Les Mousquetaires'
Problem The competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. But one thing is sure : no orange juice is better and healthier than the freshly squeezed one. And what could prove the freshness of an Intermarché fresh orange juice better than the exact hour and minute the juice was made ? That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made. In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films. All the elements of the campaign were launched at the same time.
Medientyp Fernsehen & Kino
Leiter der Werbeabteilung
Leiter der Werbeabteilung
Leiter der Werbeabteilung
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Worldwide Creative Director
Chief Creative Officer
Chief Creative Officer
Creative Director
Texter
Texter
Art Director
Art Director
Art Director
Business-Manager
Kundenbetreuer
Projektmanager
Projektmanager
Projektmanager Head of Digital Design
Strategieplaner
Filmproduzent/Produzent
Filmproduzent/Produzent
Fotograf
Digitale Retuschierung
Post-Produktion

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