Nathalie Rolland
Pressesprecher at Orange
PARIS, Frankreich
TitelRelocklove
Agentur
Kampagne Relocklove
Werbende Orange
Marke Orange
PostedJunI 2015
Geschäftsbereich Telekommunikation
Story Relock Love is a campaign for the Orange Cloud In september 2014 part of the parapets of the world famous Pont des Arts collapsed. After this incident the french authorities decided to remove the Love Locks, for good. In order to lovers from all over the world not lose their most precious memories we created a new virtual Pont des Arts where all the locks has been reatached at their exact initial spot.
 
People from 43 countries were been connected to the web site Relock Love. And we had a massive strike on web magazines, blogs and on social networks. People from all over the world has understood how much the cloud was powerfull to protected. Trafic on the Cloud commercial service : + 24 %.
 
Relock Love is a typical brand content campaign. We used the memories of thousands of couples to created a new virtual Pont des Arts. On the website lovers can find their lock and share their story. Some of them were so touching that we turn them into videos in a documentary style    
Medientyp Case Study
Länge
Markt Frankreich
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Agentur
Werbeleiter
Werbeleiter
Chairman
Chief Creative Officer
Chief Creative Officer
Creative Director
Art Director
Art Director
Art Director
Texter
Texter
Account Supervisor
Kundenbetreuer
Leiter der Werbeabteilung
Projektmanager
Projektmanager
Projektmanager
Technischer Direktor
Kreative Technologie
Projektleiter
Entwicklung
Entwicklung
Entwicklung
Entwicklung
Entwicklung Head of Digital Design
Digital Content Strategist
Anzeigenmarketing
Anzeigenmarketing
Produktion (Agentur) InDaProd
Regisseur
Regisseur
Executive Producer
Chief Operator
Sound Engineer
Produktion (Agentur)
Regisseur
Werbeleiter
Filmproduzent/Produzent
Herstellungsleiter
Werbeleiter
Sound Engineer
Cutter

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