Daniel Payan

Executive Creative Director with an eager and hands-on attitude. Oriented towards blending technology and creativity with performance-based ways of working. “The notion that we are going in a different direction is refreshing, as it gives us permission to work on creativity that truly affects businesses”.

14 years of experience, that have brought results to companies like: Toyota, Davivienda, KOAJ, Kellogg’s, Sony Ericsson, McDonald’s, WWF, Movistar, Alpina, Samsung, Directv, Seguros Bolívar, amongst others.

As CCO in Wunderman Thompson I am responsible in leading our creative strategy and products, as well as managing our network connections across the globe. I strive to be recognized as a true agent of change within my working environment and industry, instant impact is key for me and I am focused on transforming classic advertising frameworks into collaborative, agile and results driven teams and companies.

Key creative inputs can be applied to: e-commerce, CX, brand building and communication.

My work has been awarded in various scenarios, as follows: FIAP, Wave Festival, Ojo de Iberoamérica, FIP, Effie, New York Festival, El Sol, Clio, El Dorado, FWA Mobile y Webby Awards, and highlighted by different advertising media companies like LatinSpots, Creativity Online, Contagious, Lürzer's Archive, FWA, Viral Blog y Adlatina, amongst others.