Spc Ardmona - "#MyFamilyCan"

Leo Burnett

Leo Burnett Sydney, Australien

Awards

13947

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Spc Ardmona
Länder: Australien

Werbende: Spc Ardmona

Titel	#MyFamilyCan
Agentur	Leo Burnett
Kampagne	#Myfamilycan
Werbende	Spc Ardmona
Marke	Spc Ardmona
Posted	November 2015
Geschäftsbereich	Nahrungsmittel
Story	SPC is Australia’s largest fruit processing company. Despite being part of our family life for 100 years, SPC faces an enduring sales battle. With no legislative protection from the Government, cheap imports continue to flood the market and lure consumers away, regardless of their brand, origin or quality. An unexpected set of circumstances provided an opportunity for SPC. A contaminated batch of Nanna’s frozen berries caused a nationwide Hepatitis outbreak, sparking widespread alarm about country of origin food labelling. “For too long people have been talking about country of origin food labelling, and nothing much has changed.”Tony Abbott, Prime Minister of Australia (Source: Sky News)Consumers were frustrated because the prevailing system didn’t deliver enough information at the supermarket shelf. For busy shoppers it was virtually impossible to discern which products were locally grown. So we deliberately set out to draw the nation into a food labelling conversation with an initiative that drove a significant volume of sales.
Medientyp	Public Relations
Produktionsfirma	Studio Pancho
Executive Creative Director	Jason Williams
Art Director	Blair Kimber
Texter	Callum Fitzhardinge
Digital Art Director	Tim Shelley
Designer	Matt Portch
Designer	Head of Digital Design
Etatdirektor	Ari Sztal
Kundenbetreuer	Kenneth Chow
Produktionsmanager	Kaelene Morton
Filmproduzent/Produzent	Maria Borowski
Fotografie / Illustration	Christopher Ireland
Produktionsfirma	Pancho
Regisseur	Adam Ciancio
Direktor Fotografie	Aaron Farrugia