|Titel||Bonds 'Mash Up'|
|Agentur||Leo Burnett Melbourne|
|Kampagne||Bonds 'Mash Up'|
|Werbende||Hanes Brands Australasia|
|Geschäftsbereich||Mode, Kleidung & Schuhe|
|Story||As young millennial women are digitally focused and love sefl-expression and customisation, Bonds rethought the way they shopped for undies. Via film, social and online, users were driven to a Mash Up site where they could mash, mix and clash hundreds of styles. In fact they could instantly mix patterns by tapping anywhere on the screen. And of course they could shop their looks and share their creations on social channels.|
|Art Director||Stacey Karayannis|
|Agency Producer||Eliza Malone|
|Associate Digital Director||Tim Shelley|
|Group Account Director||Amanda Nicoll|
|Senior Account Manager||Suzi Williamson|
|Produzent Digital||Nick Baum|
|Music Negotiations||Karl Richter|
Dov was raised in Melbourne, Australia where he attended business...
Blue has over 10 years of experience in advertising. Blue was sel...
Lead the creative and business development for a privately held,...
What does it take to lead a 60-year-old agency to win its first e...
I’ve been in media for about 30 years. First half of it was very...
Mumbai-born Alok Gadkar is a graduate of the prestigious JJ Schoo...
Creative / Copywriter based in Paris, France. I've been working...